One of the many beautiful aspects of the internet is that it allows you to be connected to incredibly educated, experienced and intelligent people at the click of a button. Experts on almost every subject imaginable and the information they provide is attainable for the average person now more than ever, and this has an enormous effect on personal learning networks. Therefore, I think if someone was aiming to create a social media campaign on a subject, the first step would be to build a PLN that encompasses a wide breadth of knowledge and experience by those who already engage with the subject matter. While I have spoken a great deal on the accessibility of experts and academics, I think it is also important to build a network that includes peers and for some subjects’ everyday people.

For example, if I was to create a social media campaign around feminism and women in STEM fields, my first instinct would be to reach out to women in my life that have pursued careers in those fields and add them to my PLN. After that I would begin searching for other individuals who speak about this subject or live it, beginning with larger public figures and organizations involved like The American Association of University Women or Jessica Malaty Rivera an epidemiologist. Other Instagram accounts also focus on women in STEM and would be fantastic additions. Finally, it would be important to approach the individuals and resources I integrated to make sure there was a wide range of voices. As with any field, women in stem are not homogenous and it is incredibly important to make sure I’m getting input and experience from women of all colours, nationalities, backgrounds and sexualities as well as non-able-bodied women and those who fall on the lgbtqa+ spectrum and may identify better with non-binary or other gender identities. Presumably, this campaign is to make a difference for the better, and that can only really be achieved by having a broad inclusive idea of the challenge.